Compliance & Ethics Tools
CEFLI’s additional website resources cover a diverse array of compliance and ethics-related topics, including:
Advertising Review and Social Media
CEFLI Advertising Review Networking Forum
- Individuals with advertising and social media responsiblties at a life insurance company may be interested in joining CEFLI’s Advertising Review Networking Forum. The Forum meets quarterly to discuss current compliance challenges related to advertising and social media regulatatory requirements and internal processes and controls. More information regarding the Forum is linked here.
Past CEFLI Presentations
Recent or upcoming CEFLI presentations on the subject of Advertising and Social Media include:
- Ad Review and Social Media (this session was conducted during the 2026 CEFLI Compliance Fundamentals Training Conference)
- Advertising & Social Media Review (this session was conducted during the 2025 CEFLI Advanced Compliance Forum)
Annuity Suitability
To assist member companies with their implementation efforts related to state adoptions of the revised NAIC Suitability in Annuity Transactions Model Regulation, CEFLI has developed a few summary and checklist documents.
Compliance Oversight Guide (Checklist):
Implementation Materials:
- 2020 NAIC Model Implementation Considerations
- SEC Regulation Best Interest and NAIC Comparison Summary Chart
- NAIC Model Regulation Readiness Checklist
- Additionally, CEFLI conducted a series of five (5) educational webinars on various aspects of the revised Model Regulation, which can be found here
Presentations:
- Suitability/Best Interest/Fiduciary Obligations – Evolving State & Federal Sales Standards (a presentation conducted during CEFLI’s 2026 Compliance Fundamentals Training Conference)
Related Materials:
- NAIC Model Regulation materials published by the NAIC located on the NAIC Resources page
- SEC Regulation Best Interest materials published by the SEC and FINRA included below in the SEC Regulation Best Interest and Form CRS Resources section
SEC Regulation Best Interest and Form CRS
SEC Regulation Best Interest
- SEC Regulation Best Interest -Risk Alert 01/30/23 Observations from Broker-Dealer Examinations Related to Regulation Best Interest
- SEC Risk Alert: Examinations (Reg BI) 04/07/20
- SEC Frequently Asked Questions
- SEC Public Statement 06/15/20
- SEC Reg BI Resource Page
- Regulation Best Interest: A Small Entity Compliance Guide 09/09/19
- Relationship Summary Filing Workflow on IARD & Web CRD®
- FINRA Podcast 07/07/20
- FINRA Reg BI Resource Page
SEC Form CRS
- SEC Risk Alert: Examinations (Form CRS) 04/07/20
- SEC Frequently Asked Questions
- Form CRS Relationship Summary; Amendments to Form ADV: A Small Entity Compliance Guide 11/15/24
Replacements
- Replacements (A presentation conducted during the 2026 Compliance Fundamentals Training Conference)
Compliance Oversight Programs
Compliance Oversight Programs Networking Forum
Individuals responsible for carrying out elements of a compliance oversight program at a life insurance company may be interested in joining CEFLI’s Compliance Oversight Programs Networking Forum. The Forum meets quarterly to discuss current compliance challenges related to compliance oversight activities. Forum discussions focus solely on compliance matters related to the internal oversight of operations (not oversight of sales activities in the field). Discussions focus on “the second line of defense” activities that support the oversight of operations and other functions carried out by business partners in “the first line of defense.” More information regarding the Forum is linked here.
Other Compliance Oversight Program Resources
Since Member Companies have different product offerings, distribution channels, risk tolerances, business controls, past market conduct examination experience and they are subject to the unique regulations in each state of operation, each Member Company should consider the compliance oversight elements that may be appropriate for their unique business model. The following materials do not constitute legal advice. Questions or comments regarding the materials may be directed to: CarlaStrauch@CEFLI.org.
NAIC Market Regulation Examination Standards Summary and Handbook
- 2025 NAIC Market Regulation Handbook Examination Standards Summary
- 2025 NAIC Market Regulation Handbook (this is the full 1233 page handbook).
Compliance Business Review Program
- This Compliance Business Review Program resource offers a comprehensive summary of one CEFLI Member Company’s approach to compliance oversight. The PDF document begins with a summary of the Company’s compliance oversight review process followed by supporting documents and helpful templates. The supporting materials include a program workflow diagram, a program workflow job aid, a testing sample job aid, an example of a risk-based review memo, an example of an information request, several TPA review resources and an example of a review summary report.
Compliance Oversight Guides
CEFLI’s Compliance Oversight Guides are based on NAIC Model Regulation requirements.
- Advertising (Life & Annuity)
- Annuity Disclosures (Includes Illustrations)
- Claims Settlement
- Complaint Records
- Fraud Prevention
- Life Disclosures
- Life Illustrations
- Producer Licensing
- Replacements
- Suitability & Best Interest (Annuities)
Compliance Risk Assessment Presentation
- Linked here is an example of a CEFLI Member Company’s Risk Assessment presentation.
MCAS Scorecard Data for Benchmarking
- Linked here is an annotated version of a portion of the MCAS Benchmarking resource. The resource supports the benchmarking of company experience against industry data for 22 MCAS ratios to quickly identify outliers. Use the link above to view an annotated excerpt of the spreadsheet. To obtain an Excel version of the Member Resource, please email carlastrauch@cefli.org.
Quality Assurance and Monitoring Report
- Linked here is an example of a CEFLI Member Company’s Quality Assurance and Monitoring Report template.
Replacements – NAIC Model Regulation
- CEFLI offers the following Compliance Oversight resource materials on the NAIC Life Insurance and Annuities Replacement Model Regulation.
Compliance Training Networking Group
Individuals with compliance training responsibilities may join a compliance training networking group managed by Ms. Erica Murphy of Protective Life. While the group is not run by CEFLI, as “The Forum that Connects,” CEFLI supports Ms. Murphy’s efforts to engage in discussions that advance the work of individuals responsible for carrying out compliance training activities within their respective organizations. The networking group was established in the summer of 2025.
For more information about the group, please email Erica.Murphy@Protective.com.
DOJ Guidance on Corporate Compliance Programs
- The DOJ updated its Corporate Enforcement and Voluntary Self-Disclosure Policy (CEP) on March 10, 2026. A link to the press release and policy is provided here.
- The Federal Sentencing Guideline Manual is linked here. (November 1, 2025)
- The “Principles of Federal Prosecution of Business Organizations” in the DOJ manual describes specific factors prosecutors should consider in conducting an investigation of a corporation, determining whether to bring charges, and negotiating plea or other agreements. These factors include “the adequacy and effectiveness of a corporation’s compliance program…”. (September 2024)
- A copy of the DOJ’s Criminal Division Corporate Enforcement Policy can be downloaded from the DOJ’s website using this link
- On January 17th, 2023 Assistant Attorney General Kenneth A. Polite delivered remarks on revisions to the Criminal Division’s Corporate Enforcement Policy. A copy of his remarks are linked here.
- In January of 2023 CEFLI Affiliate Member Faegre Drinker delivered a presentation which offered an overview of the DOJ’s enforcement policy. A copy of the presentation is linked here.
- On September 15, 2022 the US Department of Justice (DOJ) published a new memo entitled “Further Revisions to Corporate Criminal Enforcement Policies Following Discussion with Corporate Crime Advisory Group.” The Memo is the work product of the DOJ’s Corporate Crime Advisory Group, and it outlines the DOJ’s efforts to give more credit to companies that self-report, cooperate and remediate any wrongdoing.
Ethics
CEFLI’s annual Compliance & Ethics Benchmarking Survey contains several ethics-related questions regarding company structures for ethics functions, staffing approaches and the many ways that CEFLI Member Companies promote ethics within their organizations. A link to recent benchmarking reports can be found on this page.
Fraud
Fraud & AML Networking Forum: CEFLI’s Fraud & AML Networking Forum meets quarterly to discuss current compliance challenges related to fraud and anti-money laundering. Participation is limited to CEFLI Member Company staff. Meetings are 60-90 minutes in duration. More information regarding the Forum can be found here.
CEFLI Webinar Resources
- May 2025 The Rising Risks of Unreported Deaths & Fraud on Death Claims (featuring Evadata)
- April 2024 Minimizing Fraud Through Accurate and Secure Policyholder Information (featuring The Berwyn Group)
CEFLI Conference Resources
- 2026 Compliance Fundamentals Training Conference Session: Fraud
- 2025 Annual Conference Session: What Are the Fraudsters Up To, Now?
- 2024 Annual Conference Session: What Are the Fraudsters “Cooking Up” Now?
CEFLI and NAIC Fraud Prevention Resources
- CEFLI’s Fraud Prevention Compliance Oversight Guide
- NAIC’s Insurance Prevention Model Act and State Adoption Chart
- NAIC’s Insurance Fraud Prevention Laws (a compliation of state regulatory citations)
- NAIC’s Antifraud Plan Guideline and State Adoption Chart
External Reports and Surveys
- In 2024, MIB and RGA published a US Life Insurance Fraud Survey
- The Coalition Against Insurance Fraud publishes Fraud Stats here
Guide to Outsmarting Scammers and Florida Insurance Fraud Guide
- The Florida Department of Financial Services offers information regarding the warning signs of financial scams within its Guide to Outsmarting Scammers (01/11/23)
- The Department also makes an Insurance Fraud Guide available (05/09/22)
FBI Frauds & Scams resource page here
FINRA Fraud Resources Below are a few of the many fraud resources FINRA offers on FINRA.org
- Scam Prevention & Assistance Resources
- Senior Investors
- Three Resources for Senior Investors
- Protecting Yourself from Fraud: Navigating an Evolving Landscape
- Protect Your Money
- Check Registration: Sellers and Investments; Avoid Fraud; Safeguard Your Identity; Watch for Red Flags
North American Securities Administration Association (NASAA) Fraud Center Page
AARP Money: Scams & Fraud
Department of Justice National Elder Fraud Hotline
Insurance Company Board of Directors- New Director Orientation Training Template
CEFLI recognizes that some Member companies may struggle with their approach for onboarding new Directors to their organization’s Board of Directors. To help Member companies in this area, CEFLI has created the templates below which may be customized by the insurance company and utilized for their specific new Director training needs. Linked below are PDFs of the two versions of the training resource. To obtain an editable PowerPoint of the resource, please email carlastrauch@cefli.org.
- Mutual and Stock Company version
- Fraternal Benefit Society version
NOTE: Illinois domestic Fraternal Benefit Societies should be aware that 215 ILCS 5/286.1(c)(4) mandates that each newly elected Director participate in a Board training or an orientation program within six (6) months of their election. Such training must include information regarding Board duties and responsibilities.
Insurance Industry and Insurance Regulatory Outlook Reports
CEFLI Affiliate Member Deloitte’s 2026 Global Insurance Outlook report is included here.
CEFLI Affiliate Member Deloitte’s 2025 Insurance Regulatory Outlook report is included here.
NAIC Resources
The National Association of Insurance Commissioners (NAIC) makes numerous resources available to state insurance department regulators, the public, and to insurance companies. Included below are several NAIC resources that may be of interest or may be helpful to CEFLI member companies. For more information about the NAIC, its publication offerings or its operations, please refer to www.naic.org.
NAIC Suitability in Annuity Transactions Resources (2020 Revised Model Regulation)
- Suitability in Annuity Transactions Model Regulation #275
- Final Suitability in Annuity Transactions Model Regulation FAQ
NAIC Replacement Regulation and CEFLI-Developed Flow Charts
NAIC Model Regulations
To quickly find specific NAIC Model Regulations on the NAIC’s website, you can search by topic. It may also be helpful to know that most Model Regulations include an adoption chart at the end of the model, which lists specific citations for state rules and regulations related to the subject of the respective Model Regulation.
NAIC Life and Annuity Buyer’s Guides*
Links to the current NAIC life insurance and annuity Buyer’s Guides are included here:
- Life Insurance Buyer’s Guide
- Buyer’s Guide for Deferred Annuities-Fixed
- Buyer’s Guide for Deferred Annuities- Combined
*Some states require or allow the use of the current NAIC Buyer’s Guides. Other states may require an older version of an NAIC Buyer’s Guide or may require a state-specific version of a Buyer’s Guide.
Fingerprint and Biographical Affidavit Requirements
The NAIC maintains a reference document summarizing fingerprint and biographical affidavit requirements. The document addresses requirements for new licensure and it also summarizes the requirements when there is a change in the company’s key Officers, Directors or Key Managerial Personnel. The resource can be found on this page.
Market Regulation Handbook and Examination Standards Summary
The Market Regulation Handbook may be the most comprehensive resource regarding market conduct examinations. The 2025 Handbook (over 1,200 pages) is linked here. The NAIC’s 2025 Market Regulation Handbook Examination Standards Summary may also be a helpful resource.
NAIC Directories
Select links to directories with state Insurance Department information (i.e., Commission list and select staff names, titles and contact information) are included below:
- Commissioner list
- Links to directories for each state Insurance Department
- Link to a document with consolidated directory information
NAIC’s Insurance Department Resources Report
The Insurance Department Resources Report provides key statistics related to the resources and regulatory activities of the NAIC’s members. Volume I features State Department of Insurance (DOI) budget, funding, revenue, staffing, examination counts, domestic carrier counts, and producer counts. Volume II focuses on premium data and ratios related to budget, revenue and premium data.
- 2023 Insurance Department Resources Report (Volume 1) published in September 2023
- 2023 Insurance Department Resources Report (Volume 2) published in September 2023
NAIC’s Resource: A Regulator’s Introduction to the Insurance Industry
The NAIC created a resource document to help new regulators from outside of the insurance industry understand the business of insurance. While “The Regulator’s Introduction to the Insurance Industry” (linked here) is a bit dated, it is exceptionally robust (266 pages) and many of the insurance fundamentals can be a resource to others unfamiliar with the insurance industry or individuals who may be looking to broaden their understanding of the business of insurance.
Soft Skills Training
Soft skills are the secret sauce that turns a competent professional into someone people actually want to work with. For business professionals and leaders, strong soft skills aren’t a nice-to-have; they are critical for driving team performance and organizational success. The linked CEFLI soft skills learning guides are perfect for just-in-time training needs while leveraging a brief and efficient learning approach.
Technology Related Vendor Tools
From time to time, CEFLI receives questions from Members regarding potential vendor technology solutions to support complaint handling, compliance oversight tracking, AML monitoring, advertising review, regulatory change management and missing policyholder and beneficiary identification. In some cases, companies rely on home-grown solutions. In other cases, companies utilize tools offered by technology vendors.
Our Compliance & Ethics Benchmarking Survey asks CEFLI Member Companies to provide insight regarding their approach and the subject is periodically presented during CEFLI Committee and Forum meetings. To the extent the information may be helpful, we developed a summary of vendors based on Member feedback. That resource is linked here.